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INSIDE GROUPON: The Truth About The World's Most Controversial Company, by Business Insider, Nicholas Carlson
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Business Insider's Deputy Editor Nicholas Carlson takes a hard hitting look at Groupon just days before their scheduled IPO. Packed with anecdotes from anonymous sources inside of the company, this story examines how Groupon went from the hottest tech startup and one of the fastest growing companies in the world through SEC inquires and decreasing employee morale to the doorstep of going public.
The SEC is asking questions. Industry executives are calling it a ponzi scheme. Early employees are demanding six-figure pay for 9 to 5 hours. One even filed a lawsuit. Merchant customers are screaming. And Andrew Mason and his board, having helped themselves to $900 million of cash that could have gone to the company, are are now being blasted for incompetence and greed.
What a turnabout from a few months earlier, when Groupon was the talk of Wall Street. Then, Groupon was one of the fastest-growing companies in history, spurning $6 billion takeout offers from Google, preparing to go public at a valuation fo $25+ billion. And now everyone was talking about it running out of cash!
So what happened? How did things go so wrong?
And now that Groupon is finally going public, how will the Groupon story end?
Our sources all asked to remain anonymous, either in deference to the SEC's "quiet period" rules for companies that plan to go public or in order to remain in compliance with severance agreements with Groupon. Groupon itself declined to comment.
- Sales Rank: #1015439 in eBooks
- Published on: 2011-11-01
- Released on: 2011-11-01
- Format: Kindle eBook
Most helpful customer reviews
9 of 10 people found the following review helpful.
There must be better out there
By Joseph Michael
I was disappointed by this brief study of Groupon - I expected something more researched and journalistic. Instead it reads like a hastily assembled newspaper article, took me about 15 minutes front to back, and didn't tell me much more than I've read in the papers. Plus it was written before the IPO so a lot of the speculation is already out of date. If you're searching for an in-depth study of Groupon or Andrew Mason like you read in The Accidental Billionaires, for example (adapted into the movie "The Social Network"), keep looking.
0 of 0 people found the following review helpful.
too short
By Gary Oldman
Should be updates with what happened until today. Also big time gaps in between, also the German shareholders should have been about more, since they were a driving force behind the company. This reads like an extended double page newspaper feature story.
0 of 0 people found the following review helpful.
Simpe and to the point
By mickbaker
This book gave me a good insight into how it all began which is what I was looking for. Also informed me of the other main drivers of the business that made Groupon the force it is today.
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